DATA INTEGRATION FOR MARKETING
ROIVENUE™ is a marketing analytics platform that specializes in data integration and attribution of all your marketing data. Data integration helps you understand your data and improve your marketing strategy by integrating the data from all your marketing channels. We process your connected data with the help of powerful machine learning and integrate it into your website.
Data integration allows your team to concentrate on the important tasks of analysis and optimization by simplifying your decision making. With the power of machine learning and the strength of our multi-touch attribution algorithms you’ll be able to make sense of your marketing campaign performance and allocate resources where it will have the best marketing ROI.
Since building your own ETL system can take years, outsourcing it will save you time, which you can then spend on improving your strategies.
SAVE TIME WITH AUTOMATION
Performance teams can be more efficient, spending less time on manual tasks and more time on optimization.
NO HUMAN ERRORS
Data integration works seamlessly so there is virtually no chance for human error.
DETAILED GRANULARITY ATTRIBUTION
Get unbeatable detailed attribution even down to the user cookie.
EASY EXPORT OF REPORTS
Quickly formulate and pull all of your marketing multi-touch attribution data to Excel, Power BI, and other formats.
GET MORE FROM RAW DATA
Your team can get to the core of the marketing multi-touch attribution data and find new opportunities.
SUPPORTS METRICS FROM DIFFERENT PLATFORMS
ROIVENUE™ supports many of the world’s advertising and analytics platforms allowing you to cross reference and get deeper insight.
Data integration is a complex process made simple with ROIVENUE™ and Microsoft Azure. With our in-built series of connectors we are able to pull in marketing data from ad platforms, match them with web analytics data on the site and seamlessly integrate it with your internal systems to track customer lifetime value. In addition, our multi-touch attribution algorithms allow for enhanced understanding of customer behaviour so that your team gets the most performance from your marketing budget.
CUSTOM CODE ADVANCED MEASUREMENT
WEB ANALYTICS CUSTOMER BEHAVIOUR, VISITS, TRANSACTIONS
ONLINE MARKETING CAMPAIGN COST
INTERNAL SYSTEM CANCELLED ORDERS, ORDERS, REVENUE, PROFIT, CUSTOMERS, PRODUCTS
CONNECT ALL YOUR FAVORITE PLATFORMS
ROIVENUE™ integrates data from the world’s biggest marketing, web analytics and CRM platforms with many more added regularly. Our team of developers ensures that all the connectors are up to date with the latest API and GDPR compliant data encryption protocols so that integration with ROIVENUE™ is as easy as possible.